PUBLICATION
Sipps
Wine tasting that is fast, affordable, and convenient
DESIGN PROCESS
Starting with what is a problem that I could solve to what the name could be I started with many different ideas to a bakery you could make your own cakes at to what I landed on which was wine tasting that was cheap, affordable, and convenient. There are many apps that allow you to document, share, and order wine, but nothing that would give you samples small enough to just give you a taste. Wine tastings usually give you a good amount you have to spit out (sometimes!). Not everyone has the time to sample wines at a far away location because we have a party in an hour and just want to make sure the wine we are bringing doesn't suck. So between looking at different apps, wine labels in stores, and articles on why the younger generation isn't drinking I came up with Sipps. Wine shouldn't be a snobby club only some know how to navigate, it should be easy because nothing says I hate wine than buying a costly bottle because the label was cute, and the wine was not.
KEY DELIVERABLES
Product
A tiny 5ml paper package color coded and labeled so you can get a sip of the wine you would like to try. You are limited to 10, but this will not give you a buzz!
Kiosk
Where you go to grab the samples you want! The pink color pops out to be easily found.
Poster
Don't know what wine to buy? Sipps has you covered with a quick guide from dry to sweet and what each type pairs great with so you don't have to hang in the wine aisle for long.
DELIVERABLE SKETCHES
Some people love wine and have the privilege and time to go to wineries and figure out what they love,but that takes a lot of time to do and most of us just need to grab a bottle for a party. So the idea here is that the poster is to help break down wine types to help customers figure out what they are looking for. This would live in the store to promote the brand and help people see that Sipps helps make buying wine an easy decision.
TYPOGRAPHY AND COLOR
New spirit was chosen for it's youthful fun feeling with it's soft rounded serifs, and the colors were chosen as similar to colors seen in grapes for an organic feeling as well as youthful. I went for a pink because pink is calm, nostalgic, optimistic, and playful. Sipps is about being curious about wine, and keeping it simple and to the point. The brand is supposed to help those new to wine no matter the age, and or those who just want to know what they are buying for a friend who does love wine. Wine shouldn't be so serious like an exclusive club so Sipps branding makes it open for everyone.
STYLESCAPES
I started with two stylescapes to decide which way my brand would go. One was a gen z college student , and the other a millennial corporate worker. Both had one thing in common which is that neither is a wine drinker, but wants to know more. Thinking about both personalities I looked at products and patterns that gave off each person's personality. The girl had designs that were light, soft, and calming that was more organic. The guy had bold, geometric, energetic look that was masculine compared to the feminine gen z. I ended up going with gen z because they as a group are not drinking wine like generations before, and would be a group that could be targeted as wine is not made friendly enough for them. The feminine calm design also invoked more of a welcoming vibe that I wanted as the brand is about being curious and what better than invoking that feeling of being young and learning in a safe calm environment.
App Design Process
My vision for this app was one that is popular amongst others which was scanning the wine to see the information and to save the information, but using this to then be able to taste the wine. Feeling lazy? Add the wine to your cart from home. At the store? Scan the wine in front of you. All to be able to taste the sample wine when you get to the kiosk, and then save the ones you like for future reference.
View Prototype
Sitemap
User flow architecture from login through cart, scanner, and feedback
Wireframes
I had three flows so you could see how the profile worked along with how you would scan and rate wine all in the app.
LOGO EXPLORATIONS
When creating a logo I always start with sketching before digital. To get a feel for what I want the logo to give off. At first they were too illustrative , but as I went on and got feedback I simplified it. The logo shaped the visual language with it's organic circles and rounded type with letters going up and down like a carnival ride. Just as carnivals and fairs are for everyone so was Sipps. (Except kids of course)
COMMERCIAL
A commercial to attract those looking for a better way to shop for wine while giving the user a glance of the app process. Fun moving organic visuals as well as the logo animation at the very end.
BRANDING
Sipps
Wine tasting that is fast, affordable, and convenient
DESIGN PROCESS
Starting with what is a problem that I could solve to what the name could be I started with many different ideas to a bakery you could make your own cakes at to what I landed on which was wine tasting that was cheap, affordable, and convenient. There are many apps that allow you to document, share, and order wine, but nothing that would give you samples small enough to just give you a taste. Wine tastings usually give you a good amount you have to spit out (sometimes!). Not everyone has the time to sample wines at a far away location because we have a party in an hour and just want to make sure the wine we are bringing doesn't suck. So between looking at different apps, wine labels in stores, and articles on why the younger generation isn't drinking I came up with Sipps. Wine shouldn't be a snobby club only some know how to navigate, it should be easy because nothing says I hate wine than buying a costly bottle because the label was cute, and the wine was not.
KEY DELIVERABLES
KEY DELIVERABLES
Product
A tiny 5ml paper package color coded and labeled so you can get a sip of the wine you would like to try. You are limited to 10, but this will not give you a buzz!
Kiosk
Where you go to grab the samples you want! The pink color pops out to be easily found.
Poster
Don't know what wine to buy? Sipps has you covered with a quick guide from dry to sweet and what each type pairs great with so you don't have to hang in the wine aisle for long.
DELIVERABLE SKETCHES
Some people love wine and have the privilege and time to go to wineries and figure out what they love,but that takes a lot of time to do and most of us just need to grab a bottle for a party. So the idea here is that the poster is to help break down wine types to help customers figure out what they are looking for. This would live in the store to promote the brand and help people see that Sipps helps make buying wine an easy decision.
TYPOGRAPHY AND COLOR
New spirit was chosen for it's youthful fun feeling with it's soft rounded serifs, and the colors were chosen as similar to colors seen in grapes for an organic feeling as well as youthful. I went for a pink because pink is calm, nostalgic, optimistic, and playful. Sipps is about being curious about wine, and keeping it simple and to the point. The brand is supposed to help those new to wine no matter the age, and or those who just want to know what they are buying for a friend who does love wine. Wine shouldn't be so serious like an exclusive club so Sipps branding makes it open for everyone.
STYLESCAPES
I started with two stylescapes to decide which way my brand would go. One was a gen z college student , and the other a millennial corporate worker. Both had one thing in common which is that neither is a wine drinker, but wants to know more. Thinking about both personalities I looked at products and patterns that gave off each person's personality. The girl had designs that were light, soft, and calming that was more organic. The guy had bold, geometric, energetic look that was masculine compared to the feminine gen z. I ended up going with gen z because they as a group are not drinking wine like generations before, and would be a group that could be targeted as wine is not made friendly enough for them. The feminine calm design also invoked more of a welcoming vibe that I wanted as the brand is about being curious and what better than invoking that feeling of being young and learning in a safe calm environment.
App Design Process
My vision for this app was one that is popular amongst others which was scanning the wine to see the information and to save the information, but using this to then be able to taste the wine. Feeling lazy? Add the wine to your cart from home. At the store? Scan the wine in front of you. All to be able to taste the sample wine when you get to the kiosk, and then save the ones you like for future reference.
View Prototype
Sitemap
User flow architecture from login through cart, scanner, and feedback
Wireframes
I had three flows so you could see how the profile worked along with how you would scan and rate wine all in the app.
LOGO EXPLORATIONS
When creating a logo I always start with sketching before digital. To get a feel for what I want the logo to give off. At first they were too illustrative , but as I went on and got feedback I simplified it. The logo shaped the visual language with it's organic circles and rounded type with letters going up and down like a carnival ride. Just as carnivals and fairs are for everyone so was Sipps. (Except kids of course)
COMMERCIAL
A commercial to attract those looking for a better way to shop for wine while giving the user a glance of the app process. Fun moving organic visuals as well as the logo animation at the very end.
PUBLICATION
Sipps
Wine tasting that is fast, affordable, and convenient
DESIGN PROCESS
Starting with what is a problem that I could solve to what the name could be I started with many different ideas to a bakery you could make your own cakes at to what I landed on which was wine tasting that was cheap, affordable, and convenient. There are many apps that allow you to document, share, and order wine, but nothing that would give you samples small enough to just give you a taste. Wine tastings usually give you a good amount you have to spit out (sometimes!). Not everyone has the time to sample wines at a far away location because we have a party in an hour and just want to make sure the wine we are bringing doesn't suck. So between looking at different apps, wine labels in stores, and articles on why the younger generation isn't drinking I came up with Sipps. Wine shouldn't be a snobby club only some know how to navigate, it should be easy because nothing says I hate wine than buying a costly bottle because the label was cute, and the wine was not.
KEY DELIVERABLES
Product
A tiny 5ml paper package color coded and labeled so you can get a sip of the wine you would like to try. You are limited to 10, but this will not give you a buzz!
Kiosk
Where you go to grab the samples you want! The pink color pops out to be easily found.
Poster
Don't know what wine to buy? Sipps has you covered with a quick guide from dry to sweet and what each type pairs great with so you don't have to hang in the wine aisle for long.
DELIVERABLE SKETCHES
Some people love wine and have the privilege and time to go to wineries and figure out what they love,but that takes a lot of time to do and most of us just need to grab a bottle for a party. So the idea here is that the poster is to help break down wine types to help customers figure out what they are looking for. This would live in the store to promote the brand and help people see that Sipps helps make buying wine an easy decision.
TYPOGRAPHY AND COLOR
New spirit was chosen for it's youthful fun feeling with it's soft rounded serifs, and the colors were chosen as similar to colors seen in grapes for an organic feeling as well as youthful. I went for a pink because pink is calm, nostalgic, optimistic, and playful. Sipps is about being curious about wine, and keeping it simple and to the point. The brand is supposed to help those new to wine no matter the age, and or those who just want to know what they are buying for a friend who does love wine. Wine shouldn't be so serious like an exclusive club so Sipps branding makes it open for everyone.
STYLESCAPES
I started with two stylescapes to decide which way my brand would go. One was a gen z college student , and the other a millennial corporate worker. Both had one thing in common which is that neither is a wine drinker, but wants to know more. Thinking about both personalities I looked at products and patterns that gave off each person's personality. The girl had designs that were light, soft, and calming that was more organic. The guy had bold, geometric, energetic look that was masculine compared to the feminine gen z. I ended up going with gen z because they as a group are not drinking wine like generations before, and would be a group that could be targeted as wine is not made friendly enough for them. The feminine calm design also invoked more of a welcoming vibe that I wanted as the brand is about being curious and what better than invoking that feeling of being young and learning in a safe calm environment.
App Design Process
My vision for this app was one that is popular amongst others which was scanning the wine to see the information and to save the information, but using this to then be able to taste the wine. Feeling lazy? Add the wine to your cart from home. At the store? Scan the wine in front of you. All to be able to taste the sample wine when you get to the kiosk, and then save the ones you like for future reference.
View Prototype
Sitemap
User flow architecture from login through cart, scanner, and feedback
Wireframes
I had three flows so you could see how the profile worked along with how you would scan and rate wine all in the app.
LOGO EXPLORATIONS
When creating a logo I always start with sketching before digital. To get a feel for what I want the logo to give off. At first they were too illustrative , but as I went on and got feedback I simplified it. The logo shaped the visual language with it's organic circles and rounded type with letters going up and down like a carnival ride. Just as carnivals and fairs are for everyone so was Sipps. (Except kids of course)
COMMERCIAL
A commercial to attract those looking for a better way to shop for wine while giving the user a glance of the app process. Fun moving organic visuals as well as the logo animation at the very end.