WEB DESIGN

High Times Co.

A e-commerce website design for a cannabis dispensary, featuring a dark aesthetic with purple and green accents. All for an interactive experience of a premium cannabis website.

#183826

#201F22

#2A104B

#7012E2

#C9EF99

High Times Co. Homepage Design
High Times Co. Homepage Design

Homepage

Headlines

High Times Co.

Playfair Display

Body Text

Clean sans-serif for readability

Modern, legible typeface for product descriptions and navigation

Home Page

High Times Co. Menu Page

Menu / Shop Page

Product Page

High Times Co. Product Page
High Times Co. Product Page

Product Detail Page

Visual Direction

A sophisticated aesthetic with hexagonal patterns based off of the cannabis compound with vibrant purple accents. The design evokes a premium cannabis experience while maintaining approachability.

Product Display

Hexagon's shaped as product frames create visual interest while showcasing quality product photography. Strain details including breeder, cross, and flavor profiles.

User Experience

Intuitive product filtering by brand, type, potency, and effects. Clear product cards with essential information and easy add-to-cart functionality.

E-commerce Features

Ability to see all details of product and filter through the search options.

The design process came from a prompt about where we would be in the future, and I am in NH where cannabis is not recreational yet. I wanted to create a sophisticated dark cannabis dispensary page as many are plain white. This was pure experimentation, and I had to be very careful with the contrast for accessibility due to the colors.

Typography

Prototype Link

View Prototype

Color Palette

Web Design

High Times Co.

A e-commerce website design for a cannabis dispensary, featuring a dark aesthetic with purple and green accents. All for an interactive experience of a premium cannabis website.

#201F22

#2A104B

#183826

#7012E2

#C9EF99

Headlines

High Times Co.

Playfair Display

Body Text

Clean sans-serif for readability

High Times Co. Homepage Design

Homepage

Website Pages

Typography

Color Palette

Michelle Belcher

High Times Co. Product Page
High Times Co. Menu Page

Design Details

Visual Direction

A sophisticated aesthetic with hexagonal patterns based off of the cannabis compound with vibrant purple accents. The design evokes a premium cannabis experience while maintaining approachability.

User Experience

Intuitive product filtering by brand, type, potency, and effects. Clear product cards with essential information and easy add-to-cart functionality.

Product Display

Hexagon's shaped as product frames create visual interest while showcasing quality product photography. Strain details including breeder, cross, and flavor profiles.

E-commerce Features

Ability to see all details of product and filter through the search options.

Design Process

The design process came from a prompt about where we would be in the future, and I am in NH where cannabis is not recreational yet. I wanted to create a sophisticated dark cannabis dispensary page as many are plain white. This was pure experimentation, and I had to be very careful with the contrast for accessibility due to the colors.

Prototype

Prototype Link

View Prototype

Design Process

Prototypes

Design Details

Website Pages