Publication
Strategic Plan
Manning School of Business plan of action
DESIGN PROCESS
For one semester, my professor offered me an internship with the Manning Business School on the North campus at The Manning School of Business at UMass Lowell. I did a variety of work, including social media, creating templates on Canva, and creating their Business Strategic Plan booklet, which challenged me the most. I even came back as a contract worker to make some finishing touches, since they didn't have all the information for the tables when I was working for them. Breaking down heavy text into hierarchy and organizing the data to be easily read was very rewarding. I researched other school's plans and found inspiration as well as a challenge to create interesting data visualizations. Many did not do much for data visualization, but as someone who loves when data is easy to read I challenged myself to find a way, and researched different data visuals.
Microsoft word to indesign
The real challenge with this booklet is that I did not have all the information. I was working with older text and would get updates throughout the process as the Dean checked my work and gave her critique. I also got to work with UMass Lowell's new Brand Guidelines, which have so much more oomph than the previous guidelines.
PREVIOUS DESIGNS
I knew I wanted the booklet to be representative of Manning and Manning was designed around stocks wit h the orange stairs shooting up and stock banners. It's a very lively building-. My first draft was getting there, but lacked the energy needed as I tried to form the templates that would eventually be filled in. Personally at the time I did not know if I was going to get the information during my time as I started this late into my internship.
Publication
Strategic Plan
Manning School of Business plan of action
DESIGN PROCESS
For one semester, my professor offered me an internship with the Manning Business School on the North campus at The Manning School of Business at UMass Lowell. I did a variety of work, including social media, creating templates on Canva, and creating their Business Strategic Plan booklet, which challenged me the most. I even came back as a contract worker to make some finishing touches, since they didn't have all the information for the tables when I was working for them. Breaking down heavy text into hierarchy and organizing the data to be easily read was very rewarding. I researched other school's plans and found inspiration as well as a challenge to create interesting data visualizations. Many did not do much for data visualization, but as someone who loves when data is easy to read I challenged myself to find a way, and researched different data visuals.
Microsoft word to indesign
The real challenge with this booklet is that I did not have all the information. I was working with older text and would get updates throughout the process as the Dean checked my work and gave her critique. I also got to work with UMass Lowell's new Brand Guidelines, which have so much more oomph than the previous guidelines.
PREVIOUS DESIGNS
I knew I wanted the booklet to be representative of Manning and Manning was designed around stocks wit h the orange stairs shooting up and stock banners. It's a very lively building-. My first draft was getting there, but lacked the energy needed as I tried to form the templates that would eventually be filled in. Personally at the time I did not know if I was going to get the information during my time as I started this late into my internship.
